Healthcare that breathes with you.
Direct Primary Care meets modern family medicine. A membership-based family practice built for real life, open communication, and a wellness ecosystem tailored for people who care about how they heal.
<100
Members on panel
70%
Avg. saved on labs
Same/Next-Day
Unrushed acute care
A practice with the time to know you.
Direct Primary Care strips out insurance bureaucracy so your healthcare provider can spend your appointment thinking about you—not coding for a rushed, 7-minute slot.
30–90 minute appointments. Your provider actually has time to listen, to think, and to map out your care together.
We look beyond the surface, blending traditional medicine with botanical wisdom, functional lab insights, and nervous system health.
No hidden fees or surprise copays. Enjoy direct-to-consumer savings on labs, supplements, and everyday primary care.
Grounded in interpersonal neurobiology (IPNB), we provide a mindful, neuro-regulating ecosystem that supports both parents and growing sprouts.
Complete Care Hybrid
12-month initial commitment
Spouse / Partner — under 40
Age-matched (e.g. age 5 = $5/mo)
Real-time, evidence-based co-regulation and behavioral support.
/ month per adult
Available as an add-on to any medical membership
Founded on the idea that your healthcare provider should know your story.
Alicia Marie Segovia, an Integrative Nurse Practitioner and Certified IPNB Clinician, founded Frog & Lily Family Healthcare PLLC to move away from assembly-line medicine and toward deeply personalized, comprehensive primary care. The mission is simple: fewer patients, longer visits, and real relationship-centered medicine.
We blend advanced primary care with interpersonal neurobiology, mindfulness, and functional wellness. Here, we treat the whole person—honoring your bloodwork, biome, sleep, and story.
Breaking the Cycle: How Millennial Parents Are Healing Generational Trauma
In this episode, family nurse practitioner Alicia Segovia sits down with pediatric nurse practitioner Leslie Alvarez to unpack the reality of generational trauma, mental health shifts in children and teens, and the monumental task millennial parents face today.
“I’ve had a great experience using Frog & Lily. Alicia truly listened, took my perimenopause concerns seriously, and explained my opinions.
The treatment plan was personalized—not one-size-fits-all—and was easy to follow. I’ve seen progress with my weight and noticeable improvements in energy, and hormonal symptoms. I appreciated the convenience of telemedicine combined with thoughtful follow-ups and realistic guidance.”
“What really stood out was the prompt diagnosis—Alicia was attentive, knowledgeable, and took the time to truly listen. I never felt rushed, and the care felt personal, not transactional. It was such a relief to get clear answers and a plan right away.
Even better, the pharmacy process was seamless. My prescription was sent quickly, and pickup was easy with no delays, which made a huge difference when you’re not feeling your best.”
“This is healthcare done right: affordable; convenient, compassionate, efficient, and family-friendly. Frog & Lily truly removes the stress from getting medical care. I highly recommend it to anyone looking for quality telehealth with genuine care and professionalism.”
The Journal
Start with a free discovery call.
Fifteen minutes with our team to talk through your goals, answer your questions, and see if Frog & Lily is the right fit for you.
Direct Primary Care, rooted in connection. A Direct Primary Care practice and wellness ecosystem in Fort Worth, TX.
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