Our story

Founded to give medicine back its time.

Frog & Lily Family Healthcare PLLC grew from a deeply rooted frustration: modern family healthcare has become an assembly line—a rushed, 7-minute conversation about symptoms and lab values.

We wanted to build a practice where your healthcare provider still has the time to ask why. Grounded in integrative medicine and interpersonal neurobiology, our care extends far beyond the clinic walls and into the nervous system and the family dynamic. We are here to nurture a mindful, connected ecosystem where your family doesn’t just manage symptoms, but truly learns to bloom.

Three tiers, all month-to-month. Member pricing is automatically applied across labs, supplements, and workshops once you sign in.

The founder

Alicia Marie Segovia, MSN, APRN, FNP-C

Integrative Nurse Practitioner & Certified IPNB Clinician

Alicia is an Integrative Nurse Practitioner and the visionary founder of Frog & Lily Family Healthcare PLLC. Grounded in the transformative framework of Interpersonal Neurobiology (IPNB) and brain-based parenting, she blends advanced primary care with mindfulness and neuro-regulation. Alicia is deeply passionate about movement-based wellness, pediatric co-regulation, and rewriting the narrative of family healthcare. She is also the creative force behind The Rainbow Project podcast and therapeutic children’s music projects.

She lives in the Fort Worth area with her husband, Sia—a physician specializing in internal medicine—their daughter, and a shared passion for mindful living, creative storytelling, and vibrant community health.

What we believe

Five values that shape every visit.

Whole-person care

We treat people, not panels. Bloodwork is the beginning of the conversation, not the end.

Slow medicine

Long visits, thoughtful follow-up. Healing rarely happens in seven minutes.

 

Transparent partnership

No mystery bills. You always know what your care costs.

Practical herbalism

Evidence-informed botanicals and functional nutrition as real, grounded tools in primary care—not magic, just biology.

Community as medicine

Through our local workshops, The Rainbow Project podcast, and therapeutic co-regulation journals, we believe that true health is a mindful, creative practice that is meant to be shared.

Come see if it’s a fit.